Creating new standards for mom and baby skincare. So kind, so pure, so natural, and always with the environment in mind. SoKind revolts against the flawed market for harmless baby and mom skincare, creating formulas grounded in our principles of purity and sustainability. SoKind has blacklisted all potentially harmful ingredients from their scientifically-backed, pure formulas to create the safest products for babies and mothers. All products are from naturally efficacious ingredients free from alcohol, fragrance, animal-derived ingredients, acetone and dyes.